Product Focus – Why Your Company Needs a Consistent Message

Message consistency is vital for successful marketing communications campaigns, but reaching agreement on messages can sometimes be challenging, especially in organizations where top executives each have their own vision. Building consensus is important.

When dealing both internally and with the public, it’s critical for executives to understand the repercussions of message inconsistency and how a breakdown often leads to a decline in an organization’s status, brand reputation and ultimately its sales. 

Identifying primary and supporting messages up-front is the cornerstone of a successful public relations campaign. Consistency and repetition of messages across all communications vehicles drives success, whether used in internal meetings with employees, marketing brochures, presentations or during an interview with The New York Times. Graham & Associates, Inc., facilitates full- or half-day sessions with management teams using a proven discovery process that uncovers issues and determines the messages that should (and should not) be communicated to your audiences. 

These intensive sessions are fun and interactive and a great team building exercise. We help top management reach agreement on positioning and messages. The outcome is a core set of messages, highlighting your company’s unique differentiators that you can use across all media, customer, employee and partner interactions. 

For more information about our messaging workshops, please visit:  

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