Every company knows how valuable the brand image is to its core business. But a lot of companies forget the importance of protecting that image online, which can make it an ideal target for online scammers, counterfeiters and fraudsters.
Since the Internet is such an important and effective tool, it’s vital to take protective measures and develop an Internet policy to uphold the organization’s image; not doing so could be extremely damaging. Many fraudsters linger on search engines, and social networking and eCommerce sites. Commonly, scammers ‘hijack’ brand terms and redirect traffic to illegitimate or competing sites. They can also misrepresent your brand on social media sites, hijacking your logo unlawfully to gain credibility. Ultimately, this impacts your bottom line and devalues your brand.
These are five steps you can take to protect your brand online: