| |
THOUGHTS FROM OUR FOUNDER, LYDIA
GRAHAM
Our aim is always to raise our clients above the din — we are never
satisfied just to add to it. Our guides are integrity and truth, and
no matter what type of campaign we execute or PR tool we employ, we
bring to our efforts an overriding concern with the idea of relevance:
To the Consumer
Campaigns can be designed to drive traffic, move product, collect information,
generate publicity, and more. Regardless of the goal, the bridge from
the consumer to the brand must be clear, credible and well defined.
To the Trade
Campaigns can achieve even greater success when they are supported
by all aspects of an organization. When support extends through the
sales force to the distribution chain and retail channel, great things
happen.
To the Investment Community
In the world of IPOs and acquisitions, sparking and retaining the attention
of the investment community is of utmost importance. As one round of
financing follows another, this goal takes on added significance. Creating
and disseminating news and events that make this community sit up and
say wow are essential components of any well-executed PR campaign today.
To the Press
Ultimately, our primary target is the press. And while it's tempting
to lend significance to everything a client does, the press doesn't
think that way. Evaluating and identifying news angles with intrinsic
value to our press audience is at the core of everything we do. It's
what distinguishes effective PR from ineffective and makes PR investments
pay dividends far into the future. |
