MORE THOUGHTS FROM OUR FOUNDER,
LYDIA GRAHAM
We at Graham & Associates have a unique approach to our work — a
sharp focus on the individuality of the clients we serve. Rather than
taking a cookie-cutter approach to public relations, we first identify
what makes a client distinct from its competition.
We use this information to pinpoint and evaluate strong news angles,
taking into account such factors as news value, current media environment
and the state of the industry. Then we craft creative customized
campaigns that communicate this uniqueness. We
call this "The
Organic Story," and it's the backbone of our public
relations process at Graham & Associates.
We believe our uniquely tailored method succeeds because the press
and public alike are attracted to what is different, not what is
similar and mundane. This is the very essence of human nature. By
following this philosophy, by creating programs and strategies for
a client to stand out from the crowd, our campaigns consistently
achieve significant, meaningful and award-winning results. |
