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CONSUMER
LIFESTYLE & HOSPITALITY RAVES
“Graham & Associates as the agency
of record for Carmel for four years launched an integrated marketing/communications
program that secured us a level of coverage and exposure in key markets
which we never had before. Their award-winning PR campaigns resulted
in features in top media outlets including Sunset, USA
Today, the BBC,
VIA, NBC and many more. The team's creative thinking and contacts
in the travel industry and consumer media were instrumental in the
success of our marketing program.”
Sue McCloud, Mayor of Carmel-by-the-Sea, CA
"Following 9/11 tourism suffered greatly. The
timing could not have been worse as we were preparing to launch El
Capitan Canyon in June 2002; our advance bookings were looking grim.
We hired Graham & Associates
to help us to launch our property and become a leader in a new category, "Contemporary
Comfort Camping." The agency defined our niche well and capitalized
on the trend of traveling closer to home and seeking comfort in nature.
Within six weeks of our PR launch, we were featured in The
Wall Street Journal, The Los Angeles Times, 'Good Morning America,'
11 Fox News affiliates, KTLA, and more. As a result, our phones rang
off the hook and for several consecutive months we were close to
capacity if not 100% full. Thank you, Graham & Associates, for
a job well done."
Larry Callahan, Managing Partner, El Capitan
Canyon
"Graham & Associates helped us refine
and communicate our messages to the media with great results. They
are strategic and take the time to really understand our business.
Their staff is top-notch."
Mike Freed, Managing Partner, Passport Resorts, parent company for
the Hotel Hana-Maui, the Jean-Michel Cousteau Fiji Islands Resort,
the Post Ranch Inn and Cavallo Point
"The Graham team's ability to understand
The PGA TOUR's Champions Tour product and create a media strategy
that catered to the brand attributes of our unique event was very
impressive. Their relationships with Bay Area media, coupled with
a strong work ethic and creative nature, resulted in extensive media
coverage and positive awareness when we needed it most."
Chad Chatlos, Charles Schwab Cup Championship Executive Director,
PGA TOUR
"Given a condensed schedule and our need to
quickly generate sales leads, we hired Graham & Associates to
launch Luma, an active adult beachfront community located in Mexico.
The need to differentiate the Luma development in the media was critical.
The agency created a comprehensive public relations approach and
plan which highlighted the unique positioning for Luma. In a matter
of a few months, we were in Kiplinger's
Retirement Report, Yahoo! Real Estate, TheStreet,
and more. The press coverage contributed greatly to generating leads
on our interest list. The number of articles Graham secured for us,
far outpaced our main competitor in Mexico. The account team is professional,
effective and worked extremely well as part of the overall marketing
and branding team for Front Porch Development Company and Luma. They
have done a wonderful job of telling the Luma story across our consumer
and trade markets. Thank you for all the good work."
Lee Ratta, Senior Vice President, Front Porch
"Maserati reintroduced its cars into the US
market after a 10-year hiatus. We needed a localized effort to drive
sales at the Bay Area dealership and create awareness for the new
car models. Graham & Associates presented several promotional
programs that showed creative thinking and innovation. Leveraging
its TV contacts, the agency secured a product placement on CBS's
'Evening Magazine.' Graham also worked with a local radio station,
KDFC-FM, to secure a sponsorship and significant on-air promotion
around a high-end San Francisco event. Thank you, Graham & Associates."
Andrea Antonnicola, Ferrari & Maserati
of San Francisco
"The response to Carmel's recent 'Dog
Heaven' publicity has been overwhelming. Never have I received so
many requests for pet friendly accommodations, restaurants, and pooch
boutiques."
Beth Culbertson, Visitor Coordinator
Carmel Chamber of Commerce Newsletter
Volume 4, Issue 9 September 2003
"Graham & Associates provided the contacts,
knowledge, and manpower to make the opening reception for the James
Nicholson Gallery a resounding success. Through Graham's efforts,
more than 300 key individuals and press attended the reception, effectively
launching the gallery onto the local arts scene."
James Nicholson,
owner of the James Nicholson Gallery
San Francisco & New York
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