New Company & Product Launches

Whoever said "you never get a second chance to make a first impression" knew something about corporate and product launches. The successful genesis of a new company, division, product or technology requires timing, planning, teamwork, and artistry. It can establish a new brand, quickly grab share in a crowded category, and even attract investors.

Graham & Associates specializes in establishing early-stage companies in emerging growth industries as well as championing new products and acquisitions for mature companies.

We have an established track record in the development of:

• Comprehensive launch programs
• Strategic communications and positioning
• National and international media campaigns
• Media/analyst tours
• Press conferences
• Trade show strategies

In addition, for every launch we offer clients a select array of corporate public relations tools, including:

• Focused pitching
• Customized databases
• Marketing collateral
• Corporate identity systems
• Press conferences
• Product review kits